Millward Brown’s Dynamic Logic, the global leader in measuring digital advertising effectiveness, today announced the appointment of Vanessa Adams as Manager of Digital Solutions.
Based in Sydney, Vanessa will focus on developing existing and new partnerships with online media partners to fully assess their needs as participants in the online research process and proactively work with them to implement advanced solutions.
Vanessa has over 12 years of experience in digital media and online advertising. She has held digital strategy, planning and account management roles with a range of specialist agencies including Evolve Digital, Neo@Ogilvy, Beyond Interactive, and New Dialogue (now Tongue) where she managed the award-winning ‘Kevin07’ digital campaign for the ALP.
Commenting on Vanessa’s appointment, Mark Henning, Millward Brown’s Director of Digital Solutions, said:
“Dynamic Logic continues to go from strength to strength, providing Australian marketers, agencies and publishers with the intelligence needed to optimise the brand impact of online and cross-media campaigns. We look forward to drawing on Vanessa’s extensive experience as a digital strategist as we streamline our processes and enhance our research services to deliver additional insights to clients.”
Launched in Australia in early 2009, Dynamic Logic has now undertaken over 60 local digital and cross-media brand effectiveness studies across a wide range of categories including retail, FMCG, white goods, automotive, government, telecommunications, finance, travel and tourism, health, technology, consumer electronics, quick service restaurants, and alcoholic beverages.
About Dynamic Logic
Dynamic Logic is a leader in providing advertising effectiveness insights across all digital platforms and the broader media mix. As a Millward Brown company, Dynamic Logic offers advertisers, agencies and publishers the unique combination of world-class expertise on brand building and media coupled with normative insights from its database of thousands of digital campaigns, the largest in the industry. Founded in 1999, Dynamic Logic pioneered online branding measurement and has grown with the digital age, developing innovations across 27 digital platforms and establishing specialty practices in cross-media, social media, mobile, gaming and custom solutions.
About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 51 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight division.
Vanessa Adams