IAB appoints Marketing Coordinator

IAB Australia today announced the appointment of Caroline Laux as IAB Australia Marketing Coordinator, effective immediately.  In the newly created role, Caroline will support the increased marketing activities of the IAB.

IAB Australia CEO Paul Fisher welcomed Caroline to the new role where she will be central in distributing aggregated and IAB-commissioned tangible marketing information, services and tools to advertisers, agencies, business media and members.

“Caroline joins the IAB at an exciting time, as the industry continues to grow despite the recent GFC. More and more advertisers are seeking information to support their growing investment in online advertising as it rapidly becomes the medium of choice for them to reach, engage and influence consumers.

“As we embark on an aggressive programme of industry research, standards, guidelines, best practice and world leading online audience measurement methodology in 2010 and beyond, the IAB and the whole industry will benefit from Caroline’s marketing skills and industry experience,” said Mr Fisher.

Previously, Caroline was employed with Q Ltd Group where she worked most recently as Business Development Manager and in Account Management with The Great Australian Survey. She has a solid working knowledge and experience of the digital media industry, in addition to impressive marketing and academic credentials with masters in management and international business.

Prior to this, Caroline held marketing and communications roles in France where she gained valuable skills before moving to Australia in 2007.


About the Interactive Advertising Bureau

 The Interactive Advertising Bureau (IAB) is the peak trade association for online advertising in Australia. As one of over 25 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.

Officially launched in October 2005 by Australia’s six major online publishers - News Digital Media, Fairfax Digital, ninemsn, Yahoo!7, Google and Sensis Media Smart - together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives:

To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers

  • To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
  • To be the primary advocate for the interactive marketing and advertising industry
  • To expand the breadth and depth of IAB membership while increasing direct value to members

 For further information about IAB Australia please visit: www.iabaustralia.com.au