Viator.com complements AD2ONE’S successful travel category
Global digital group, AD2ONE has won the exclusive online advertising business for online travel company, Viator.com in Australia, New Zealand, Hong Kong and Singapore. Viator.com, which is focused on destination activities and experiences, will join AD2ONE’S successful travel and leisure portfolio, which also includes Lonely Planet, Expedia, the Wotif Group including Lastminute.com.au, Travel.com.au and Wotif.com; as well as PleaseTakeMeTo.com and HotelClub.
Achieving approximately 2.2 million page impressions in Australia, Viator.com is the traveller’s one-stop-shop for researching, planning and booking things to do in more than 450 destinations worldwide. Viator.com offers thousands of experiences including adventure activities, city tours, off-the-beaten-path experiences, educational tours, family-friendly activities, shore excursions, theatre and show tickets, city passes, as well as day trips and multi-day tours.
“Our ongoing sales success with the leading online travel and leisure brands is really setting AD2ONE apart from the competition. We have a well established reputation for achieving outstanding results for online travel publishers wanting to increase their revenue and we look forward to extending this reputation even further through our partnership with Viator.com,” said Jesse Morris, Business Director of AD2ONE.
“With a little help from Viator, travellers can easily wear the hat of a true local as they ride a bike through the streets of Amsterdam; prepare a traditional Tuscan meal in Florence; or tour behind-the-scenes at the Sistine Chapel in Rome,” said Scott McNeely, Vice President of Product at Viator.
“Brands that want to capture the attention of travellers looking for unforgettable experiences have the perfect opportunity to do so in many different and innovative ways on the Viator.com website,” continued McNeely.
AD2ONE provides exclusive advertising access to premium vertical brands such as Lonely Planet, Expedia, Wotif Group, LinkedIn, Coles Online and AOL for Australia and New Zealand’s leading agencies, marketers and publishers.
ABOUT AD2ONE – www.ad2onegroup.com.au
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has four offices globally including London, Singapore and Dublin. There are fourteen Australasian based staff.
AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Best Restaurants, NRMA, Coles Online, AOL, WWE, Linked In, Expedia and Lonely Planet. Many of these brands were won from AD2ONE’S competitors in Australia.
ABOUT VIATOR - www.viator.com
Viator is the world's leading online resource for travel experiences, providing access to more than 5,500 tours, attractions and activities in 450-plus destinations in 75 countries. Viator - the Latin word for traveller - offers travellers a one-stop shop to plan, research and book trip activities with helpful resources like more than 200,000 traveller reviews and photos, star ratings, suggested itineraries and the Viator Travel Blog. Viator's in-house travel experts have picked respected and trusted local operators to ensure a quality experience, value and service, all backed by Viator's low-price guarantee. Founded in 1995, Viator sells its products directly to consumers at www.viator.com and through its global network of more than 1,000 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Through its collection of company operated and affiliated sites, including seven European-language sites and a Japanese site, Viator welcomes more than 2.5 million visitors per month. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.