AD2ONE adds mums & golf to the club

Global digital group AD2ONE today announced two significant new partnerships, representing advertising opportunities on the MumZone and PGA Australia websites. Together they extend the reach of the Ad2One advertising network by more than 200,000 unique visitors per month.

Phil Duffield, AD2ONE's managing director for Australia, said the two properties approach distinct niches that are attractive to advertisers. "Our model works best when we combine specialist destinations with mainstream sites. We can track behaviour and identify interests, which we can present back to the user through targeted advertising messages across the AD2ONE network of 51 web estates".

The two new sites offer distinct audiences: PGA Australia attracts more than 150,000 male users with an older age skew, in contrast to MumZone's 40,000 or so Aussie mothers seeking advice in the early years of parenting. 

"New mums are a difficult to reach market", says Duffield, "but they are hungry for information and open to new brand choices as they make considered purchases on items they've never had to buy before".  The site offers a melting pot of ideas and advice for anyone raising a family and, importantly, serves as a community forum where mums can share their knowledge and experience.

PGA Australia is the second oldest branch of the not-for-profit organisation that promotes the game of golf, the country's largest national participation sport.  The sport will be top of mind later this year with the Australian Open (Sydney), President's Cup (Melbourne), PGA Championship (Coolum), The Masters (Melbourne) and The Knockout (Torquay) all taking place in November and December.

Significant sponsorship and advertising opportunities exist on both sites. "With these specialist sites marketers can make their presence felt and see excellent returns on their investment," says Duffield, referring to section sponsorships, expanding leaderboards, skins and custom-built micro sites, as well as solus sponsorship opportunities.


AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers.  Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.

The global AD2ONE group has been established since 2000 and was launched in Australia in 2004.  The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney, Melbourne and Auckland.  There are fifteen Australasian based staff.

AD2ONE Group is a market leader in digital media sales.  Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.

AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Reuters, AOL, Best Restaurants, WWE, LinkedIN (NZ), Expedia and Lonely Planet.  Many of these brands were won from AD2ONE’S competitors in Australia.