News Digital Media’s Commercial Director Tony Prentice has been appointed Chairman of the IAB Australia. Unanimously voted to the role by the IAB Australia Board, Mr Prentice will work closely with CEO Paul Fisher to promote the continued growth and success of the local interactive advertising industry.
Mr Prentice, whose appointment is effective immediately, replaces Nick Spooner who stood down from the Chairman role last month following his resignation from Network Ten.
Mr Prentice will be the principal contact and reference for Mr Fisher between monthly Board meetings, will oversee the roll out of IAB Australia’s upcoming strategies and Chair all IAB Australia Board meetings in accordance with industry best practice and current corporate governance legislation.
Mr Prentice commented: “It is a great privilege to be taking on this role during such an exciting and transformational time for the industry. As interactive advertising revenue continues to grow strongly, publishers and the market look to the IAB for guidance and leadership. I look forward to working with the Board and Paul to ensure our members continue to meet the needs of advertisers, agencies and marketers, using world-class practices.”
Paul Fisher, IAB CEO commented: “The IAB has an ambitious program of work across measurement, self-regulation, best practice, advocacy and research. I am excited to work with Tony, the Board and the IAB membership to continue to shape this industry and influence the increasing investment into interactive advertising.”
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia. As one of over 32 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
Incorporated in July 2010 by nine founding members - Fairfax Digital, Fox Interactive Media, News Digital Media, ninemsn, REA Group, Ten, Yahoo!7, and Sensis Media Smart - together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members