Research agency Millward Brown has appointed Dr Marcin Pont as Account Director in its Melbourne team.
Dr Pont recently returned to Australia after seven years in the UK spent gathering a wealth of research experience, particularly in the field of telecommunications. His most recent role was Senior Research Account Manager for Everything Everywhere, the new combined entity that manages the Orange and T-Mobile Telecommunication brands where he was involved in trailing the new combined brand through innovative retail solutions.
"We're thrilled to have Marcin on board," said Ben Dixon, Millward Brown's Managing Director. "We have some excellent talent working for us in Australia. It's great to be able to add Marcin to the team."
According to Dixon, Pont’s background in academia as well as client and agency side experience means he is able to view brand issues from all angles: "Marcin has an innate ability to get to grips with a client's requirements and deliver actionable results."
Pont says he is looking forward to working for an agency again, particularly one so closely associated with brand strategy.
"I learnt a lot about the importance of brand in the UK," he says, referring to his involvement in the merging of Orange and T-Mobile, two of the most recognisable names in Britain. "I'm looking forward to applying my experience here and learning from Millward Brown’s impressive brains trust.
“I’m glad to be back home in Australia and it looks like I’ve found the right home with Millward Brown,” said Pont.
About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 77 offices in 53 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), the Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximise the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight division.