The IAB Australia Board has announced that Paul Fisher has resigned from his role as CEO of IAB Australia and will be leaving the organization in early 2013.
Commenting on Paul’s departure, IAB Australia Chairman Mark Britt said: “Paul has been a champion for the digital industry through a huge period of transformation. At the helm of IAB Australia he has consistently delivered on very ambitious plans and as a result IAB Australia now has a team of very senior and experienced executives in place who will oversea the continued growth and development of our industry.”
“The key priorities for IAB Australia in 2013 have been identified and the IAB Australia team will now work collectively towards building on the IAB’s foundations by tackling some of the important issues of industry self-regulation and mobile advertising.”
“It’s been a delight to work with Paul and on behalf of the board wish him well and every success for the future,” said Britt.
IAB Australia will commence a search for a replacement immediately.
Fisher was appointed as CEO of IAB Australia in July 2008, and has overseen increased expansion and investment in the IAB. In the last six months he has continued to build the IAB executive team announcing the appointment of Samantha Yorke to the position of Director of Regulatory Affairs and Gai Le Roy to Director of Research.
During his tenure, the online advertising industry has seen dramatic growth, and is on track to surpass both newspaper and TV advertising in 2013. IAB Australia, Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC).
Fisher will be joining Nielsen as Managing Director of its Media business across Asia Pacific, Middle East and Africa and Nielsen’s range of media measurement solutions
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of Fairfax Media, News Digital Media, REA Group, Network Ten, Yahoo!7, APN News & Media, ninemsn, Carsales.com, Telstra, TressCox Lawyers and AIMIA. It has four objectives.
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members