Welcomes 25 of Australia’s top online advertisers as Honorary Members Launches Industry Analyst Subscriber category
IAB Australia has launched two new membership categories, announcing today that advertisers can now take up Honorary Membership of the Association, while investment banks and advisors can take up Industry Analyst Subscriber Membership.
25 of Australia’s top advertisers have already taken advantage of the Honorary Membership, which will provide them with full access to the PwC Online Advertising Expenditure Reports, as well as free seats at IAB Australia events.
WWF, Revlon, Vitaco, AMEX, Colgate – Palmolive, Pfizer, Lion, Kerry, Unilever, ING Direct, Mars Chocolate, Officeworks, Madman, Bunnings, Tourism Australia, Dennis Family Corp, Dick Smith, Movie Network Channels, Electrolux, NAB, Ferrero, Warner Music, O-I Asia Pacific and Domino’s Pizza are amongst the first advertisers to become Honorary Members.
The Industry Analyst Subscriber Membership will give investment banks and advisors unprecedented access to the information they seek about online advertising expenditure and market growth. Membership will allow access to the full quarterly Online Advertising Expenditure Report (OAER) prepared by PWC and seats at the annual “OAER and Industry Insights” Seminar.
One of the first IAB Honorary Members, Michelle Katz, Media Controller at Unilever commented: “Digital media is growing at such a fast pace, it’s refreshing to see an initiative by the IAB to include advertisers in the essential infrastructure development of the industry. Unilever is delighted to be involved and looks forward to contributing to the continued growth of the interactive advertising industry.”
According to Paul Fisher, CEO of IAB Australia the decision to establish the new Honorary Membership category will assist IAB Australia as it continues to support the industry.
“The IAB has a very strong membership that spans publishers, vendors and agencies who work very hard to bring considerable advances to the industry by way of their involvement in our Measurement, Mobile, Research and Standards Councils, but we felt it was time to bring Advertisers into the membership to ensure we have full visibility into all the issues that we face as an industry,” said Fisher.
Organisations interested in either Membership category should contact IAB Australia directly.
About IAB Australia
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of Fairfax Media, News Digital Media, REA Group, Network Ten, Yahoo!7, APN News & Media, ninemsn, Carsales.com, Telstra, TressCox Lawyers and AIMIA. It has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members