Premium digital sales house, AD2ONE has added a key platform for advertisers to reach young children and their parents through a partnership deal with Cartoon Network in New Zealand.
The arrangement sees AD2ONE managing all advertising content for the TV channel’s website CartoonNetwork.co.nz. Cartoon Network, owned by Turner Broadcasting System Asia Pacific, is the home of comedy, action and adventure, drawing on the world’s largest catalogue of animated entertainment from Warner Bros, MGM and Hanna Barbera. The Network also produces original content, including the enormously successful Ben 10 series, The Amazing World of Gumball and Adventure Time.
CartoonNetwork.co.nz takes the entertainment experience further with additional content, games, videos and competitions. The site receives 54,000 unique visitors per month, delivering over 450,000 page views. “The website breaks through the screen and enables kids to immerse themselves in their favourite stories and interact with the characters they love”said Melissa Fitzgerald, Ad Sales Director - Cartoon Network ANZ. “Ben 10, The Amazing World of Gumball and Scooby Doo games are always a huge hit” Fitzgerald continued.
Lisa Ison, AD2ONE’s New Zealand Country Manger, says: “Cartoon Network adds to the extensive range of content partnerships held by AD2ONE, further expanding the opportunities we offer advertisers with popular brands they want to be associated with, broadening their reach each time. Each new property we partner with can be used as part of a creative execution – even though we reach a lot of eyeballs, we recognise good media planning is not just about the best reach or the highest frequency. Impact is always the key consideration.”
Turner Broadcasting System already has a reputation for working with clients to find creative executions. Now with AD2ONE on board, the opportunity is increased further for any advertiser wanting to reach young people in a fun setting.
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for New Zealand’s leading agencies, marketers and publishers. Auckland headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in New Zealand in 2010. The company operates throughout Australia, Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney and Melbourne.
AD2ONE is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include Ticketmaster, Expedia.co.nz, Bookabach.co.nz, Findata.co.nz and Reuters.
About Cartoon Network New Zealand
Launched in New Zealand in 1997, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network offers the best in animated entertainment. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, Cartoon Network showcases the best animated comedy content including Scooby-Doo Mystery Incorporated and The Looney Tunes Show. The Network also produces original series including the hugely successful Ben 10 franchise, Generator Rex and The Amazing World of Gumball. Cartoon Network is seen in over 800,000 homes across New Zealand.
Turner Broadcasting System Asia Pacific, Inc., a Time Warner company, is a major producer of multiplatform news and entertainment content around the world and the leading provider of programming for the basic cable industry.