Smith Brothers join first grade team at Adconion Media Group

Appoints Sam and Jonathan Smith to key roles

Adconion Media Group has bolstered its management team, announcing today that it has made two major appointments.  Sam Smith has been appointed to the Adconion Australia Executive team as Director of Strategy and Innovation, while Jonathan Smith has been appointed as National Sales Director.

In the new role of Director of Strategy and Innovation Sam will be responsible for developing a deep understanding of Adconion’s customer’s strategic requirements and leading the development of Adconion’s creative and product vision to match. Drawing on Adconion’s global insights and experience Sam will drive Adconion’s thought leadership and innovation throughout the business for its Australian customers.  Continuing in his role as RedLever MD, Sam will also continue overseeing the creation and production of content strategies for brands and their agencies. 

Jonathan joined Adconion in July 2011 as Victorian State Sales Director and has been responsible for driving the dedicated sales teams across Adconion Direct and Joost digital distribution platforms.  Jonathan’s impact on the national business was felt immediately and in February 2012 Jonathan was awarded Adconion’s coveted global Excellence Award for his world’s best practice commercial leadership. His focus and engagement with media agencies has been extremely successful, which made his promotion to the National Sales Director role an obvious decision.

According to Matt Hunt, Managing Director of AMG Australia, the company has completed a rapid, smooth leadership transition.

“Since joining as MD 40 days ago, we have worked quickly to refine our team, putting the right people in the right positions and developing our brand so that we can continue to be a leading digital media organization providing video, content, display, email and social strategies in 2012 for our clients.

“And like the Australian cricket team we are delighted to have our own band of brothers in our first grade line up!” said Hunt.

Prior to joining RedLever and the Adconion Media Group Executive team, Sam was the Commercial Director for content solutions business TCO, where he capitalised on his years of experience as Sales Strategy Director with Yahoo!7. His unique combination of the Seven Media Group’s assets saw Sam engineer a groundbreaking go-to-market media package for the 2008 Olympics.

Jonathan has over 15 years industry experience and a strong network of agency relationships across the state. Starting his distinguished career in 1997 with Cody Outdoor (APN), Jonathan has worked with Eye Corp, in cinema with FACE Media, and has held senior sales director roles with ninemsn, Yahoo7 and News Digital Media.

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About Adconion Media Group

The Adconion Media Group ( operates one of the largest multi-channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, social and email. This reach corresponds to more than half the global online population.

Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result.

Adconion has 27 offices serving 18 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe.