Brocade Selected as a Networking Provider in an Industry-Leading Ecosystem to Deliver Customer Choice & Flexibility via Channel Partners
Brocade (NASDAQ: BRCD) today announced its participation in a new EMC initiative to deliver Proven Infrastructure solutions for customers looking to make the transition to virtualization and cloud. The new EMC® VSPEX™ Proven Infrastructure, available only through the EMC’s Velocity™ Program channel partners, can combine Brocade cloud-optimized networking technologies with EMC unified storage and next generation backup architecture, while enabling customers to leverage their server and hypervisor of choice.
Increasing numbers of small organizations are making the transition toward virtualization and cloud, but many are grappling with the challenge of managing IT infrastructures and ensuring application availability. Further, many do not have the in-house technical expertise or resources available to larger enterprises to smoothly make this transition. To address this need, EMC VSPEX offers customers a simple efficient and flexible means of deploying virtualization and cloud technologies, without added layers of IT complexity or risk. In addition, EMC VSPEX is built upon best-in-class technologies that provide customers with an unprecedented level of flexibility and investment protection.
In any virtualization or cloud deployment, the network plays a critical foundational role in the delivery and migration of data between virtual machines (VMs). Brocade cloud-optimized networking technologies are designed to seamlessly integrate and extend virtual compute in multi-vendor environments to help enable increased network performance, utilization and resiliency in virtualized architectures. Pre-validated by EMC for interoperability and featured in EMC’s new VSPEX Labs, EMC VSPEX Proven Infrastructure solutions provide customers with the ability to choose from the following Brocade networking products:
- Brocade ICX Switches
- Brocade VDX Switches
- Brocade 6510 Fibre Channel Switches
“Brocade’s decade-plus partnership with EMC has generated a solid relationship built upon the successes of mutual partners and customers, as well as the common belief that certain technology solutions should be offered on an open-standards basis,” said Gregg Ambulos, senior vice president, global channel sales, at EMC Corporation. “Through the years, we’ve worked together to integrate best of breed products from across Brocade’s vast networking portfolio with outstanding results, so we’re very excited about the inclusion of Brocade technologies within VSPEX Proven Infrastructure to deliver flexibility and choice to customers.”
The open approach of EMC VSPEX brings together best-in-class technologies from leading vendors to create a set of highly flexible IT solutions. Taking into account the range of variability among IT environments, VSPEX’s modular design enables customers to specify their choice of server, network and virtualization technologies within a pre-validated framework.
Brocade has long subscribed to this open ecosystem philosophy, and has therefore established partnerships with a number of vendors within the VSPEX ecosystem. This deeper level of collaboration affords the customer with an additional level of assurance of interoperability between components of EMC VSPEX.
“With its deep technology expertise and strong consultative nature, the channel is the logical point of integration for data center architecture design and private cloud deployments,” said Graham Schultz, Regional Director Australia and New Zealand, Brocade. “EMC’s move toward offering modular, pre-validated virtualization solutions fully aligns with Brocade’s strategy and philosophy to enable its partners to create open, multi-vendor solutions that help customers make a smooth transition toward the cloud.”
The Channel as the First Mile to the Cloud
The continual maturation of cloud technologies, coupled with customers’ growing interest in integrating virtualization and cloud solutions into their IT environments, presents an opportunity for channel partners. The channel’s unique position within the IT marketplace and proximity to the customer makes them a natural fit as the “go-to” party for consulting and deployment of advanced technologies. To leverage the channel’s valuable expertise and technical know-how, VSPEX solutions will be integrated and available via authorized Brocade Alliance Partner Network (APN) and EMC’s network of Velocity partners.
As part of its ongoing commitment to drive integrated solutions via the channel, Brocade has announced the availability of programs designed to assist and reward resellers in the selling of VSPEX solutions, specifically:
- Significant discounts on demonstration units to assist partners in populating proof-of-concept labs and increase trial deployments
- Extra percentage points for deal registration to protect partner opportunities
- Specialized Brocade Rewards bonuses to further incentivize VAR sales representatives
These programs, in conjunction with EMC’s efforts to drive end-to-end enablement through the channel, provide partners with an opportunity to both capitalize on these current industry trends, while establishing themselves as the trusted advisor to the end customer.
“With VSPEX, EMC is addressing a market need for simple, flexible and efficient virtualization infrastructure solutions that are easy to deploy,” said Scott Look, vice president and general manager of the Technology Infrastructure Solutions Group at Avnet Technology Solutions, Americas. “When configured using Brocade networking technologies, Avnet partners will be able to offer IT solutions with scalable, high-performance networking capabilities already built in, enabling them to provide end customers with the ability to easily add additional functionality and grow their infrastructure according to business demands.”
- Photographs available on request
- Video – Brocade’s Barbara Spicek and EMC’s Fred Kohout on VSPEX’s value to the channel:
Brocade (Nasdaq: BRCD) networking solutions help the world’s leading organizations transition smoothly to a world where applications and information reside anywhere. (www.brocade.com)
Brocade, Brocade Assurance, the B-wing symbol, DCX, Fabric OS, MLX, SAN Health, VCS, and VDX are registered trademarks, and AnyIO, Brocade One, CloudPlex, Effortless Networking, ICX, NET Health, OpenScript, and The Effortless Network are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of their respective owners.
© 2012 Brocade Communications Systems, Inc. All Rights Reserved.