Agencies and marketers have until 5pm Monday 30th April to enter the 2012 IAB Australia Awards. Entries for all award categories can be made at www.iabawards2012.com.au.
Three new categories have been added to the existing 12 categories in the 2012 Awards. Tablet Marketing, Internet Protocol Television Advertising (IPTV) and Mobile Platform or App will make their debut within the Specific Tactics and Technologies Awards Categories.
Other categories include Brand Awareness and Positioning; Direct Response and Lead Generation; Product Launch; Brand Loyalty and Retention; Brand Destination Site; Cross-Platform Integration; Branded Content; Search Marketing - Paid Search; Search Marketing - Organic Search; Social Media Marketing; Rich Media and Digital Video; and Not-for-Profit/Public Service.
All category winners will also be eligible for the Best in Show Award, which will be announced on the Awards night. The ‘best of the best’ Creative Showcase winner will also be announced. The winners of both of these Awards will be automatically entered into the IAB US MIXX Awards in New York and funding for two representatives to attend the influential event.
Finalists will be announced in June and the winners will be honoured on 19th July at an Awards ceremony at the prestigious Sydney Town Hall. Tickets for the event are now available to be purchased on the IAB website.
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of Fairfax Media, News Digital Media, REA Group, Network Ten, Yahoo!7, APN News & Media, ninemsn, Carsales.com, Telstra, TressCox Lawyers and AIMIA. It has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members