IAB Australia today announced that it has established a Regulatory Affairs Council chaired by the newly appointed Director of Regulatory Affairs, Samantha Yorke. The Council brings together the regulatory representatives from key member organisations to develop and advocate policy positions on a range of key areas including privacy, data, and advertiser, platform and intermediary liability issues. Participation in the Council is by invitation.
The Regulatory Affairs Council is the fifth IAB Council and will join IAB Australia’s Mobile Advertising Council launched in 2011 and the Measurement Council; Standards and Guidelines Council; and Research Council, all of which were launched in early 2009.
According to Paul Fisher, this is the perfect time for the IAB to develop a Council that addresses regulatory affairs issues due to the significant growth and change in the industry and the recent appointment of Samantha Yorke at the IAB.
“The global advertising industry is undergoing extraordinary change in consumer behaviour fuelled by technology. Sustaining the explosive growth in interactive advertising, whilst educating consumers about the value to them of these evolving technologies and devices is arguably IAB’s greatest challenge and greatest opportunity. The IAB is committed to leading the industry’s foray to meet these challenges and opportunities through this Regulatory Affairs Council and the able leadership of Samantha Yorke,” said Fisher.
Samantha Yorke commented: “Forming this Council is a critical step in developing the strong regulatory framework within the IAB. It is a privilege to be working with the best regulatory minds in online advertising on some of the most pressing privacy and data related issues facing the industry.”
The Regulatory Affairs Council has held three meetings already and is discussing issues such as the Privacy Bill and online behavioural advertising self-regulation, as well as intermediary issues such as the ASB Facebook ruling.
The Regulatory Affairs Council will leverage IAB Australia’s membership of and access to the global IAB community and call upon the experience and resources of the US, UK and European IAB Councils. It is also collaborating locally with the Australian Association of National Advertisers, the Communications Council, the Association for Data Driven Marketing and Advertising and other key regulatory affairs industry bodies.
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of AIMIA, APN News & Media, Carsales.com, Fairfax Media, Google, Mi9, Network Ten, News Australia Sales, REA Group, SBS, Telstra Media, TressCox Lawyers and Yahoo!7. It has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au