Premium digital sales house AD2ONE, has added Eatability to the menu of online properties it represents.
The popular community dining guide has been acquired by Optus and will be represented in market by AD2ONE and the Optus Media Sales team. AD2ONE already represents Optus’s other digital property ‘OptusZoo’.
Eatability, which has close to 1 million unique visitors each month, was ranked by Nielsen in December 2012 as one of the top 5 most visited entertainment sites in Australia. The popular dining directory and community review platform helps users locate the best dining and drinking around Australia and has recently added new categories such as hotels, health/beauty, arts/leisure, services and more to its expanding operations.
Kate Tilden, Commercial Director of AD2ONE, commented, “Eatability offers a wealth of exciting, engaging and targeted media opportunities for advertisers who want to engage with audiences according to their habits, location and interests. At AD2ONE we foster strong relationships with a multitude of major Food & Beverage companies, and our clients are hungry to get on board with Eatability.”
Co-Founder of Eatability, Celeste Ong added, "Eatability is the most comprehensive local restaurant guide in Australia, helping the community find out what's best in every town and city in Australia, serving close to 1 million unique visitors per month with over 210,000 user reviews. With the recent expansion to other verticals such as health and beauty, shops and services, there is a huge growth opportunity for the site. We are very excited to be partnering with Optus and AD2ONE to ensure that Eatability forges a strong future in the media landscape."
Mark Davies, Digital Advertising Sales Manager at Optus commented, “With its expanding user base and many exciting ad-integration opportunities, this website will no doubt prove to be another triumph for Optus’s growing media partnership with AD2ONE. Our focus at Optus is providing superior media targeting and bespoke content opportunities to advertisers, and Eatability offers the industry a unique way to engage the right audiences, the right way, at the right time. We’re thrilled to begin 2013 with Eatability under our belts.”
- Ends-
ABOUT AD2ONE - www.AD2ONE.com.au
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London, Singapore, Hong Kong, Dublin, Sydney, Amsterdam, Germany, Melbourne and Auckland.
AD2ONE’S exclusive premium brands span many vertical sectors and include CNN, Skype, Reuters, Wotif.com, Expedia.com.au, Coles, Australian Radio Network, Optus and Ticketmaster.