Global study finds Aussies addicted to smartphones

Australians’ attachment to their mobile phones is growing, with almost 30 percent reporting that they’d rather live a week without their partner than be without their phone.  By comparison, just 21 percent of our international compatriots would pick their phone over their partner.

The findings come from an international study conducted by Tech21, the leading provider of intelligent impact protection cases and screen shields, which found that 83 percent of Australians also believe their phone is more important to them than five years ago – compared to 77 percent of international respondents.

It’s not just adults who are growing more attached to their phone.  The Tech21 study also found that most parents have at one time or another given their tablet or smartphone to their children to keep them busy, with 30 percent of mobile phone users reporting that they let children under the age of 10 play on their tablet or smartphone.  Research conducted by the Australian Communications and Media Authority earlier this year, found that one in three primary school children now have their own mobile and kids as young as eight are carrying smartphones.

Our reliance on our mobile phone is coming at a price though, with 79 percent of respondents reporting have dropped their phone more than three times in the last month and 82 percent saying that they would replace their device if the phone screen cracked, despite the average $200+ cost.

“Having all this incredible technology in portable formats and relying on it so heavily means we have to rethink how we protect it.  Protective cases and screens have to do a lot more than just look good – they need to be as powerful as the technology they are designed to cover,” said Jason Roberts, CEO of Tech21.

The Tech21 phone cases use a combination of scientifically proven impact-absorbing polymers such asD3O within ingenious slim fitting design to offer unmatched protection for your mobile devices, tablets and laptops.  D3O is so clever that it’s been adopted worldwide by the military for its power in impact protection on the battlefield. 

Meanwhile, the Tech21 Impact Shield screen protector combines a layer of self-healing, anti-scratch material with advanced impact protection including a BulletShield layer using BASF, which is normally used in bullet proof glass.

In Australia, Tech21 Impactology has cases and Screen Shields available for Samsung Galaxy S4 and Note 3, Apple iPhone 5/5S/5C and cases for the Apple iPhone 4/4S; Samsung Galaxy Note II, Sony Xperia Z, Apple iPad Mini and other leading phones. Products are available from Vodafone and Apple stores.

For more information please visit Tech21 at

/ Ends
Notes to Editors:
Impactology is Tech21’s promise that all its products always deliver the most intelligent impact protection.  They can make this promise thanks to a combination of scientifically proven materials, ingenious design and unbeatable user-friendliness.
Over the years, Tech21 has developed extremely strong relationships with leading handset manufacturers, which enables it to provide intelligent impact protection cases from the day of handset launch.  It has created impact protection products for all hero handsets from Apple and Samsung, including the iPhone 5 and Galaxy S4, as well as iPad and Note II ranges.

Features of Impactology™ products
• Selection of ingenious raw materials, such as D3O®, providing optimum impact protection
• Slim, minimalist look and feel, with access to all phone functions
• Revolutionary design, offering complete protection
How does Tech21 do it?
Tech21’s Impactology team includes some of the world’s leading polymer engineers and industrial manufacturing specialists. It works with the best available impact protection materials and discovers how to use these ingenious ingredients in its impact protection cases. That’s Impactology - protection made intelligent.
About D3O®
D3O® is the orange impact protection material that you see in Tech21’s cases. In everyday use, the molecules flow freely, but upon shock or impact they lock together, absorbing the shock and dissipating the impact energy across the surface of the material. D3O® is a unique patented technology that has been adopted worldwide by the military for its power in impact protection on the battlefield, and is also used in other high-impact areas such as sportswear.
About Tech21
Tech21 has refined its approach to creating intelligent impact protection using a combination of ingenious design, innovative materials and specialised manufacturing technologies. This is called, Impactology. As Impactologists, the Tech21 team strives for new ways to protect mobile, tablet or laptop from impact damage. It sources superior materials that have fantastic protective properties, and fuse them into products that are greater than the sum of their parts.  This allows consumers to focus on the quality of their lives and worry less about functional aspects, like impact protection. It is Tech21’s promise to always provide the most intelligent impact protection.
Visit Tech21 at or on Facebook