Marketers, media and creative agencies that have shown bravery with their online campaigns, are being invited to enter the 2013 IAB Australia Awards, the online industry’s pre-eminent awards. Entries are now being accepted for the Awards, which seek to recognise digital creativity that works. Entries are being accepted online at https://iab.awardsplatform.com until Thursday, 11 April 2013.
Entries can be submitted to a range of categories including Brand Awareness and Positioning, Direct Response and Lead Generation, Product Launch, Brand Loyalty and Retention, Tablet Marketing, Mobile Platform or App, as well as Brand Destination Site, Cross-Platform Integration, Branded Content, Search Marketing - Paid Search, Search Marketing - Organic Search, Social Media Marketing, Rich Media and Digital Video and Not-for-Profit/Public Service.
Finalists will be announced in June and the 2013 IAB Australia Awards will be held on 11 July 2013. Tickets for the Awards Night will be available for purchase in April.
The campaign deemed ‘Best in Show’ of all category winners will be announced on the Awards night, as will the winning campaign of the IAB Creative Showcase. Both the Best in Show winner and Creative Showcase winners will be entered into the IAB US MIXX Awards and will receive flights to New York to attend the Awards gala dinner.
The 2012 IAB Australia Best in Show Winner was Leo Burnett with its “Australian Census” campaign for the Australian Bureau of Statistics, while Soap Creative was named the Best of the Best Creative Showcase winner for its Lynx Anarchy campaign. Other 2012 IAB Award winners, including TBWA\Tequila (now known as TBWA\DAN) went on to have considerable success as the IAB US MIXX Awards, winning multiple awards. Case studies on all past IAB Award winners since 2009 appear on IAB Australia’s website: www.iabaustralia.com.au/awardwinners
Sponsors of the 2013 IAB Australia Awards include Fairfax, Telstra, REA, Innovid, Adap.tv, mi9 and Google.
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About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of AIMIA, Carsales.com, Fairfax Media, Google, Mi9, Network Ten, News Australia, REA Group, SBS, Telstra Advertising Network, TressCox Lawyers and Yahoo!7. It has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au