The partnership covers 19 countries across North America, Europe, Russia and Australia and will deliver advertising on Samsung Smart TVs and Blu-ray players
smartclip, Adconion Media Group’s multi-screen video and brand advertising platform and Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies have announced a global advertising partnership for Samsung Smart TVs and Blu-ray players through Samsung’s digital advertising platform, Samsung AdHub.
Samsung AdHub has been supporting advertising on smart devices including smart phones, tablets and Smart TV devices. smartclip will be a key partner for Samsung Electronics to expand the sales coverage of its smart TV advertising across 19 countries.
This presents a sizeable opportunity for advertisers to reach affluent, early adopters on a local and global scale. Advertisers will be able to target audiences as they enter into the Samsung AdHub experience and throughout their Smart TV journey. Marketers can also capitalise on the vast creative potential to build brand experience that leverage the key features and functionality offered by Samsung smart TVs allowing advertisers to build a next generation TV experience that will allow consumers to truly engage with their brands.
Jean-Pierre Fumagalli, CEO at smartclip, said, "smartclip is thrilled to be partnering with the number one TV manufacturer in all these markets. Samsung smart TV’s reach and distribution makes this addition to the smartclip Connected TV portfolio very attractive to our advertisers. This audience is very relevant to advertisers who are looking to reach a sophisticated demographic that is brand conscious. This partnership with Samsung delivers significant additional scale across our Connected TV network. Marketers can add Connected TV to their digital mix and reach consumers on all four screens with a like-to-like measurement.”
smartclip has been serving advertising on Connected TVs since 2009 and is fully leveraging its multi-screen approach on all internet-enabled devices, with its unparalleled experience at an international level. The company is already integrated with a multitude of apps which are available on Connected TVs which help advertisers cover the entire digital customer journey on Connected TVs. The sophisticated delivery of advertising through ad servers guarantees precise, optimised ad delivery to the desired audience. Combined with highly engaging advertising solutions and innovative formats for big screens, this takes the consumer from passive lean-back mode to active engagement with the brand – through clickable ads, landing pages optimised for TV screens, product videos, applications and other interactive tools.
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smartclip (www.smartclip.com) is a global multi-screen and brand advertising platform specializing in video ad formats across all Internet-connected devices, including smartphones, tablet PCs, gaming consoles, set-top boxes and connected TVs, in addition to the classic PC. The company helps advertisers and media agencies to reach targeted consumers. Publishers benefit from proprietary and innovative technology solutions for the monetisation of their video content. smartclip is headquartered in Hamburg, Germany with major operations in Europe, Australia, the U.S. and Latin America, pushing the frontier of digital video advertising.
The company is a wholly-owned subsidiary of Adconion Media Group, which has 24 offices serving 20 countries around the world.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.