Digital sales house AD2ONE has teamed up with Nigella.com, the official website of best-selling author and TV cook Nigella Lawson, to offer brands in Australia the opportunity to advertise to its premium audience base.
Nigella.com offers recipes, news, tips, advice, books and kitchenware and a community environment for fans to engage with each other and share their food passions. Australians are the second most frequent global visitors to the site, which has over 1.7 million unique users.
“Nigella’s dedicated, passionate and engaged fans are a valuable audience for advertisers who want to connect with food and drink lovers and showcase their brands in a highly targeted and contextual environment. “said Kate Tilden, Managing Director of AD2ONE Australia. She continued, “We are delighted to welcome Nigella to our growing portfolio of premium food publishers that offer exciting and targeted opportunities for advertisers across the region.”
Nigella joins AD2ONE’s growing Australian portfolio of premium food websites which also includes Delia online, Jamie Oliver, Coles online, Eatability, Allrecipes, and Gourmet Ads.
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London, Singapore, Hong Kong, Dublin, Sydney, Amsterdam, Germany, Melbourne and Auckland.
AD2ONE’S exclusive premium brands span many vertical sectors and include CNN, Reuters, Wotif.com, Coles, PlayStation, Optus and Ticketmaster.