Digital agency AD2ONE is now responsible for Australian advertising sales for the popular global games giant Miniclip.
Founded in 2001, the site is now home to more than 850 games. Games are added all the time, from Miniclip’s own development studios team or through its network of 300 developers across the globe.
Kate Tilden, AD2ONE’s Commercial Director for Australia, describes it as a great advertising vehicle for engaging with young people. “71 percent of the users are under 35,” she says. “More than half of those are aged between 6 and 17, with a relatively even split between male and females.”
There are numerous ways in which advertisers can become involved with this audience, from mobile advertising, homepage takeovers and pre-game videos, through to sponsorships and in-game advertising, where an advertiser’s banner can appear inside a game – alongside a race track, for example.
Kellogg’s, Disney, McDonalds, Lego and Subway are just a handful of the major brands who have advertised on Miniclip in the Australia/New Zealand region over recent years.
“It’s highly targeted and offers immense exposure,” says Tilden. Campaigns can be focused on specific pages, game types and demographics.
In Australia the site attracts 500,000 unique users each month, with more than 6 million mid-page unit (MPU) impressions and over a million video plays.
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London, Singapore, Hong Kong, Dublin, Sydney, Amsterdam, Germany, Melbourne and Auckland.
AD2ONE’S exclusive premium brands span many vertical sectors and include CNN, Reuters, Wotif.com, Coles, PlayStation, Optus and Ticketmaster.
Miniclip is the online and mobile games company that attracts more than 70 million unique game players every month. The company develops, publishes and distributes more than 850 online and mobile games. Founded in 2001, Miniclip is privately owned and privately funded with its headquarters in Switzerland and offices in six countries. Miniclip is the only company to ever win the prestigious Webby People's Voice Award, the "Oscars of the Internet" for the Internet's Best Game Site for three consecutive years. For more information, visit www.miniclip.com.