Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today announced the appointment of Nikki Retallick as Senior Director of Client Strategy. She joins Adap.tv effectively immediate and will be working closely with Adap.tv’s media agency and client-direct partners to deliver business insights, research, data and analytics that increase the value of their investments in cross-screen video.
Retallick brings to Adap.tv more than ten years of experience in digital and online advertising services, as well as over 16 years of strategic and operational excellence in both the UK and Australia.
“We are delighted to have Nikki join our Australian team and are confident that her considerable experience will ensure Adaptv solidifies its leadership position in the video advertising sector,” said Phil Duffield, SVP of International at Adap.tv.
Retallick was most recently Sales Director of Exponential Australia for NSW, QLD and SA, where she established a successful, knowledgeable and well-respected sales team. Previously, she was Head of Digital for Mindshare Sydney; and Head of Interactive Strategy for Brilliant Media.
Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv's video intelligence platform, Pathway, helps many of the world's largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.
Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan, Singapore and the UK.