Former senior sales manager promoted and assumes overall country sales operation responsibilities
Exponential Interactive, the global provider of advertising intelligence and digital media solutions, has promoted its New Zealand senior sales manager, Sophie Radford, to the position of sales director, New Zealand.
In her new role, Sophie will be responsible for driving revenue and managing the sales team and budgets across New Zealand as well as deepening and extending local brand, publisher and agency relationships. Her promotion follows the departure of country manager, New Zealand, Brendan Muller, who will not be directly replaced.
“Sophie has been instrumental in building out the go to market sales strategies in New Zealand and her promotion reflects the pivotal role she has assumed within the local sales team” said Ben Maudsley, managing director APAC & South Africa, Exponential. “We are confident that under Sophie’s leadership, our sales operation in New Zealand will continue to expand and out-perform the market.”
Sophie Radford added “I’m looking forward to assuming responsibility for our sales team, strategy and operations in New Zealand and taking our local revenue stream to the next level. The display, video and mobile advertising market in New Zealand is continuing to mature and Exponential’s exceptional publisher network and campaign performance metrics ensure that we are well placed to take further market share.”
A media executive with nine years’ experience, Sophie has worked across both sides of the Tasman. Beginning her career in two Sydney based boutique media agencies, she moved to Auckland in 2010 to a media planning role at Zenith Optimedia, with a focus on digital. After two years working across a range of clients including Nestle, Panasonic and Reckitt Benckiser, Sophie joined APN news& media as a senior account manager working across key agency groups throughout New Zealand. Whilst at APN she was responsible for a number of industry firsts including the first cross device campaign that ran across app, newspaper and digital. She joined Exponential as a senior sales manager in 2013 and continues to be based in Auckland.
Sophie holds a Bachelor of Communications degree from the Auckland University of Technology.
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About Exponential
Exponential Interactive (www.exponential.com) is the global provider of advertising intelligence and digital media solutions to brand advertisers and premium publishers. Our e-X Advertising Intelligence Platform combines proprietary audience data and technology to deliver advertising intelligence that enables smarter, better-informed marketing decisions.
Our audience engagement divisions - Appsnack, Adotube, Firefly Video and Tribal Fusion - apply advertising intelligence to deliver high-impact, high-engagement campaigns across display, video and mobile media.
Exponential offers solutions in 22 countries and reaches more than 500m unique users worldwide every month.