Bryan Melmed, Exponential’s, global insights director to deliver keynote on relationship between data, insights and people
Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced that it will be hosting an event in Auckland with its New York-based data guru, Bryan Melmed to deliver his unique perspective on the relationship between data, insights and people with a keynote entitled “Data, it's only Human”.
The event will be held on Thursday, 20 March from 4.30pm to 6.30pm at Generator, Level 1, 22-28 Customs St. East, Auckland, for media professionals interested in learning how one of the world’s leading data insight experts believes marketers should be harnessing the power of data to achieve enhanced campaign results. He will be reprising his keynote presentation from ad:tech Australia (March 18-19), which examines how ad technology should be combined with human analysis in order to truly fulfil the promise of cross-platform audience delivery. For additional details and to register for the event, please click here.
Exponential Interactive established its Auckland office in January 2011 when it launched New Zealand’s first cross-channel advertising network, offering advertisers the opportunity to connect with a highly targeted audience across display, video and mobile across both a regional and global footprint.
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About Bryan Melmed
Bryan Melmed is director of insights at Exponential and is based in New York. He has spoken at some high-profile industry events in the past 12 months including Cannes Lions, IAB Engage in the UK and Advertising Week in New York.
Bryan has deep expertise on quantitative and strategic analysis of digital marketing, and has served as a consultant for media litigation as well as an in-house expert for corporate enterprise. Previous employers include Droga5, MediaMind, ING and NBC.
Bryan has an MBA and a Masters in Quantitative Methods from Columbia University and a Bachelors degree in Economics from Oberlin College.
About Exponential
Exponential Interactive (www.exponential.com) is the global provider of advertising intelligence and digital media solutions to brand advertisers.
Our e-X Advertising Intelligence Platform combines proprietary audience data and technology to deliver advertising intelligence that enables smarter, better-informed marketing decisions.
Our audience engagement divisions - Appsnack, AdoTube, Firefly Video and Tribal Fusion - apply advertising intelligence to deliver high-impact, high-engagement campaigns across display, video and mobile media.
Exponential offers solutions in 22 countries worldwide.