Adap.tv, a division of AOL Platforms, has teamed up with the Interactive Advertising Bureau (IAB) for the second comprehensive survey of video advertising behaviour in Australia.
Media and marketing professionals have been approached to participate in the State of the Video Industry survey, with the results presented at events in Sydney and Melbourne in late October. Industry professionals who would like to participate can do so by midnight on August 27 by following this link: http://bit.ly/1kXPjeY.
Alice Manners, CEO of IAB Australia, said she would like to see a broad section of the industry participate: “It’s an opportunity for us all to get a snapshot of where we are heading, so the more who take part the better. We’ve added prizes to stir a bit of extra interest (we are giving away four Jawbone Jamboxes), but really the incentive is to help guide the industry through a period of significant change.”
Last year’s survey showed how programmatic buying was on the rise. However, benchmarked against Adap.tv’s State of the Industry Survey from the US, it’s clear the region had some catching up to do.
Mitch Waters, Adap.tv’s managing director in Australia, said this year’s results will be important to determine the rate of take-up of new advertising technologies and identify industry issues, trends and future directions.
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Adap.tv, a division of AOL Platforms, is transforming the way video advertising is bought and sold. Adap.tv's video intelligence platform, Pathway, helps many of the world's largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.
Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan, Singapore and the UK.
For more information, please visit adap.tv, or follow Adap.tv on Twitter @Adaptv, Facebook at facebook.com/adaptv and LinkedIn at linkedin.com/company/adap-tv