WWE and Exponential Interactive, one of the largest leading global providers of digital advertising solutions, today announced a three-year, exclusive partnership to offer desktop and mobile web advertising to leading brands and agencies on WWE.com across seven countries within the Asia Pacific (APAC) region, including Australia, New Zealand, Singapore, Indonesia, Thailand, Vietnam and Malaysia.
With this new agreement, advertisers will now have access to WWE’s rich media, video and standard display advertising inventory, and the ability to reach WWE’s fans across the Asia Pacific region.
“Publishers such as WWE are increasingly using Exponential’s solutions for cross platform monetisation as our scalable, cross-channel, video-centric advertising solutions are one of the best in market,” said Ben Maudsley, Managing Director APAC and South Africa, Exponential Interactive. “We’re thrilled to partner with WWE to reach their loyal fans in the Asia Pacific region.”
“WWE delivers a content-rich, video-centric experience that captivates our passionate fan base,” said Chris Marsh, General Manager, Asia Pacific, WWE. “Through Exponential’s solutions, digital advertisers in the APAC region will now have the opportunity to engage with our fans in a large scale manner giving WWE the opportunity to generate incremental revenue.”
Year to date, WWE attracted an average of 21 million monthly unique visitors worldwide on its digital properties. These visitors viewed an average of 439 million pages and 40 million monthly video streams.
Exponential Interactive delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile. Exponential’s platform fuses one of the largest global digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action. Creativity and audience insights form the foundation for building smarter, more relevant solutions for advertisers and publishers. Exponential was founded in 2001 and has locations in 22 countries. For more information, please visit www.exponential.com.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all 12
live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 175 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide.