GumGum, the inventor of in-image advertising and leading digital marketing platform for the visual web, has made two senior hires, announcing the appointment of Aurelien Strippoli as Director of Publisher Development and Shane Hanby, Senior Sales Manager. The appointments come just a month after GumGum formally launched in Australia with Jon Stubley as VP ANZ and Bauer Media as its foundation client.
Based in Sydney, Strippoli will be responsible for identifying, sourcing and structuring new publisher deals for GumGum across Australia and New Zealand. Hanby will be focused on driving new business for GumGum in the Australian market,
Jon Stubley, VP ANZ for GumGum said, “The market reception for GumGum’s in-image advertising platform has beaten expectations and I’m delighted to have Aurelien and Shane on board to assist as we build our local operations.”
Strippoli joins GumGum from eBay Commerce Network where he was Head of Business Development. He’s also worked with Yahoo and Air France. Hanby joins from Salmat where he was Group Agency Manager.
As the inventor of in-image advertising, GumGum is the leading digital marketing platform for the visual web. Its technology unlocks the value of connected images, and delivers highly visible and engaging campaigns for marketers. With GumGum, leading brands from AdAge's top 100 US advertising spenders list, including Disney, L'Oreal and Toyota, can target audiences with contextually relevant content through in-image and in-screen ads, native, video and programmatic options.
GumGum is headquartered in Santa Monica, California, with six additional offices in the US and in the UK. Founded in 2007, GumGum is backed by investors include Morgan Stanley, NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.