Announces Bauer Xcel Media as foundation publisher partner
GumGum, the inventor of in-image advertising and leading digital marketing platform for the visual web, has launched its Australian operations, announcing today that Jon Stubley has been appointed VP ANZ Sales for GumGum. The company has also announced Bauer’s Xcel Media, Bauer Media’s digital division, as its foundation publisher partner in Australia.
Based in Sydney, Stubley will be responsible for strategic growth, revenue and team development within Australian and New Zealand. He will focus his immediate attention on building a sales and clients team to support the strong local demand from agencies and brands for in-image advertising opportunities.
The partnership with Bauer Xcel Media will see GumGum’s advertising solutions made available across Bauer’s To Love digital women’s network, Beauty Heaven and broader digital properties including WhichCar and Wheelsmag.com.au.
Peter Manten, Bauer Xcel Media’s Digital Commercial Director said, “The power of GumGum’s contextual placement will deliver higher viewability, engagement; and as proved by the success of the product in the US, a lift in brand metrics. I look forward to rolling out the opportunity to clients over the coming weeks across Bauer’s premium editorial content.”
Jon Stubley, VP ANZ Sales at GumGum said: “I’m delighted to be leading the ANZ charge for a company that is redefining the effectiveness of digital advertising in a visual world. GumGum’s image-recognition technology and bespoke ad units are second to none and are already driving fantastic metrics for internationally recognised brands. I’m looking forward to working with brands locally to harness the many opportunities the exponential growth of the visual web offers.”
GumGum’s technology unlocks the value of connected images, and delivers highly visible and engaging campaigns for marketers. Reaching over 400 million visitors, including 7.5 million ANZ visitors, as they view images and content across more than 2,000 premium publishers, GumGum ads consistently achieve an 81 percent viewability rate and deliver 10 times better engagement than traditional display options, resulting in superior brand lift for marketers and increased revenue for publishers. Internationally GumGum works with leading brands including leading brands including Disney, BMW, Toyota, Loreal, McDonalds, Sony, Adidas and Mastercard
Powered by its core image recognition technology, GumGum also offers Mantii, a real-time image recognition tool for brands to identify and activate their most important images and engage their top influencers on social media.
Stubley brings over twenty years of leadership experience to GumGum, most recently as the inaugural Commercial Director Australia at Pandora Media where he was responsible for building the sales and commercial operations team. Previously he served as Head of Direct Sales with The Macquarie Radio Network; and General Sales Manager with the Australian Radio Network where he was responsible for leading record revenue growth.
As the inventor of in-image advertising, GumGum is the leading digital marketing platform for the visual web. Its technology unlocks the value of connected images, and delivers highly visible and engaging campaigns for marketers. With GumGum, leading brands from AdAge's top 100 US advertising spenders list, including Disney, L'Oreal and Toyota, can target audiences with contextually relevant content through in-image and in-screen ads, native, video and programmatic options.
GumGum is headquartered in Santa Monica, California, with six additional offices in the US and in the UK. Founded in 2007, GumGum is backed by investors include Morgan Stanley, NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.
About Bauer Xcel Media
BAUER XCEL MEDIA is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 130 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, BAUER XCEL MEDIA is one of the world's fastest growing digital media companies.