Inventor of in-image advertising expands sales team to service growing customer base
GumGum, the leading computer vision platform for marketers, today announced that it has signed multiple Australian publishers and brands to its visual web advertising platform. It has also appointed a new senior sales manager and expanded its presence to Melbourne in order to meet growing demand from agencies and brands for in-image advertising opportunities.
GumGum launched in the Australian market in March 2016 with foundation partner Bauer Xcel Media and has rapidly added publishers to its network. Its monthly unique reach in Australia is now over 7 million. Recent publishers added include IDG Communications (PC World and Good Gear Guide), Evolve Media (Music Feeds, Australia’s largest indie music website) and Tone Deaf; it is also in the advanced testing stage with five other significant publishing networks.
The company has also signed campaigns with Australia’s leading media agencies and their brands including Holden (Carat Melbourne), Commonwealth Bank (Ikon), Fiji Airways (Zenith Optimedia), Coty Fragrances (HM Communications), Diageo (MediaVest) Meat and Livestock Australia (Universal McCann) and Horticulture Australia (Ikon).
“Our first four months have been an incredibly intense and productive time for GumGum as we have introduced in-image advertising to the Australian market,” said Jon Stubley, VP ANZ GumGum. “Australian brands have been quick to realise value of the engagement, high quality audience experience and return on investment that contextually placed in-image offers, along with the ability to easily and efficiently track performance.”
To support its growing customer base, GumGum has appointed Rob Reynolds Senior Sales Manager, Melbourne. Rob was previously at Guvera where he was Channel and Brand Partnerships Manager. Prior to this he held several account management roles at Bauer Media and ROKT. Caitlin Svahn, Senior Account Manager will also be seconded to the Australian team from Los Angeles where she has been instrumental in developing GumGum’s go to market sales strategy for almost two years.
GumGum expects to more than double its current headcount by the end of 2016 as it continues to scale in Australia.
GumGum is a leading computer vision company with a mission to unlock the value of every online image for marketers. Its patented image-recognition technology delivers highly visible advertising campaigns to more than 400 million users as they view pictures and content across more than 2,000 premium publishers.
Founded in 2007, GumGum invented the in-image advertising category and is used by the majority of Fortune 100 companies. GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, while still prioritizing high-quality inventory, brand safety, and user experience. The company also offers GumGum Visual Intelligence, a real-time visual listening platform that helps brands identify and activate online pictures relevant to them, as well as engage their top influencers on social media.