NGENers don’t dodge their opportunity to make social change

Charity Dodgeball Cup raises $30K for UnLtd charity Hear For You

NGEN has continued its fine tradition of fierce competition with its NGEN Charity Cup, holding dodgeball competitions in Sydney, Melbourne and Brisbane to raise $30,000 nationally for UnLtd charity partner, Hear For You, the official benefactor of the Cup’s efforts.

This year, in an effort to put NGENers in the place of someone who is hearing impaired, the teams that competed for second place had to play a silent dodgeball challenge match. Players were given headphones and earplugs, while the crowd watched on in complete silence, to simulate the experience of playing dodgeball with hearing impediments.

Hear For You is a charity that provides a place where young deaf or hard of hearing teenagers can hang out amongst other peers, have fun and make friends. Their workshops bring groups of teenagers together to realise that deafness is more a “difference” than a disadvantage. They aim to show these teenagers that they are not alone, to inspire them, and to share hints and tips on how to deal with all the obstacles that come with deafness.

oOH! Media were the national sponsor this year across Sydney, Melbourne and Brisbane – these events definitely could not happen without our sponsors so a very big thank you to everyone at oOh! Media for their continued support, both for the NGEN community and UnLtd. Jess Jackson from oOh! Media commented: “The day was incredibly valuable for our team, we had fun, we dodged, we mingled & we learnt. Can’t wait for next year!”

David Brady, CEO of Hear For You said “Hear For You is truly delighted with the funds raised by the NGEN Charity Cup competitions. This will be such a valuable contribution to supporting the life transforming mentoring programs that positively impact the lives of deaf teenagers. I was very impressed by the enthusiasm of the NGEN teams taking part in the silent dodgeball, which provided them with a tiny glimpse of a daily challenge by deaf Australians. We are humbled and honoured to be supported by NGEN this year and thank all those involved.”

Head of NGEN Kathleen Beddoes said “It's a great experience being able to support UnLtd with their effort to raise funds and awareness for their charity partners. Seeing the teams understand the significant effect that they can make as members of our industry, whilst having fun, makes this a really exciting project for us to work on”.

CEO of UnLtd Paul Fisher attended the day, remarking “The commitment of the NGEN committee and the energy of the NGENers was remarkable. Watching this event being activated across three markets is further proof of how the individual and the industry as a collective create significant value when we come together. With Millennials leading the charge in driving social change, we are extremely grateful for the continuing valuable partnership between UnLtd and MFA’s NGEN. Unlimited thanks to all people involved, and especially NGEN for their efforts.”

The Winners on the day were as follows:

SYDNEY - $14,139 raised

Charity Cup: Seven Affiliates - $1,395

Dodgeball Cup: Hoyts & Zenith

Cheer Squad Award: Southern Cross Austereo

MELBOURNE - $5,761 raised

Charity Cup: Fairfax - $1,240

Dodgeball Cup: NOVA

Cheer Squad Award: oOh! Media

BRISBANE – $4,714 raised

Charity Cup: Zenith - $1,500

Dodgeball Cup: IKON

Cheer Squad Award: Zenith

To support the amazing fundraising efforts by the NGENers, UnLtd will also make a contribution of $5,000 to the total amount, resulting in an impressive $30,000 going to Hear For You.

Unlimited thanks to the bright sparks at NGEN’s charity committee and Kathleen Beddoes at the MFA for organising the tournament – great work everyone.


The NGEN fundraising events are entirely driven by the NGEN Charity Committees in Melbourne, Sydney and Brisbane.

NGEN is an initiative of the Media Federation of Australia (MFA). NGEN and its community of 2,300+ members are affiliating their philanthropic efforts with UnLtd enabling NGEN to tap into a wide portfolio of non-for-profit organisations dedicated to undoing youth disadvantage.

The NGEN Charity Committee Members:


Southern Cross Sarah Walsh – Charity Lead

Mindshare         Raymond (Ray) Ly – Co Chair

oOh! Media       Sarah McRitchie – Co Chair

APN Outdoor     Meg Lawie

Blue 449             Dave Bostelman

Bohemia             Cara Sayer Bourne

IKON                    Tim Herring

Initiative             Douglas Drinkwater

MCN                    Ashley More

MEC                     Michael Donohoo

MediaCom         Belinda Meek

MediaCom         Emma Greenhalgh

NEC                      Nicole Daley

NEC                        Tim Iffland

OMD                      Christian Bendelack

OMD                     Lisa Leciester

OMD M2M          Lucy Carter

oOh! Media         Sarah Williams

Pearman              Cassie Warriner

SEVEN Network Tabitha Bell

The Media Store Ryan Varley

ZO                          David Wise


Fairfax Media     Marcus Robat – Co Chair & Charity Lead

Carat                     Jess Satkunam

CHE Proximity     Chrissie Webb

Cummins&Partners    Will Millar

IKON                     Lizzie Myhill

MediaCom          Sam Simpson

Mindshare          Clem West

OMD                    Marcus Ward

oOh! Media        Leona Chan

PHD                      Alana Lowe

Seven Affilates   Elecia Lay

SEVEN NetworkDaria Lomanova

ZO                         Becky McMillan


MediaCom          Lucy Foot – Co Chairs & Charity Lead

OMD                    Jack Elkins – Co Chairs & Charity Lead

Carat                    Georgia Rutledge

IKON                     Sophie Finlay

JC Decaux            Gemma Ferrier

MEC                      Lily Nielsen

News Corp            Duncan Male

oOh! Media        Alex Hobbs

SEVEN Network Jordan Mulvey

Southern CrossElet Vander Walt

ZO                        Claire Sheely

UM                       Phoebe Keogh