MNF Group relaunches Pennytel as a mobile provider of choice for over 50s

Delivering ‘service as it should be’ with exceptional regional coverage and value

Pennytel is relaunched today as a mobile provider of choice for regional Australia and tailored to the needs and preferences of the ‘over 50s’ market. Acquired in 2013 by MNF Group (ASX:MNF), Australia’s innovator and provider of new-generation voice and data communications services, Pennytel has been rebuilt from the ground up to address an often overlooked population segment.

Pennytel will deliver ‘service as it should be’ – combining great regional coverage, human customer service and value. This means Australians will no longer have to compromise or settle for a mobile service that doesn’t meet their needs, particularly in regional areas where there is less choice of providers.

Extended customer contact centre operating hours - from 8am to midnight AEDT  weekdays and 9am to 9pm AEDT on weekends - will operate for those who prefer to speak to a real person. Importantly, a real life receptionist, not a robot - will be the first point of contact at the Pennytel call centre during opening hours.

Additionally, the website, online shop, online portal and mobile app have been especially designed and built with the needs of the over 50s in mind.

“While we’ve always been about innovation and doing things differently, in this case ‘different’ actually meant human. With increasing automation, people are frustrated trying to talk to robots and navigating complex portals. Traditional, human customer service, combined with a streamlined online customer experience will help ensure a positive experience for Australia’s Baby Boomers and retirees when managing their mobile service,” MNF Group CEO Rene Sugo said.

“We recognise that while some people enjoy interacting with technology, there is a big segment of the population that just want good value and good service that just works. And a person to speak to if they have a question,” continued Mr Sugo.

As part of streamlining all aspects of the mobile experience, Pennytel also focused on resolving the common pain point across service providers of adding a trusted friend or family member to an account holder’s profile, to help manage the service. At Pennytel, the process is robust and once the authorised representative has been nominated, the details are linked to the account until the account holder notifies their removal.

The Pennytel mobile service is delivered on MNF’s iBoss fully integrated end-to-end, cloud based BSS/OSS platform, which also supports a number of Australian mobile virtual network operator (MVNO) providers. The service uses part of the Telstra Mobile Network, which covers more than 98.8% of the population and 96.5% of the population with 4G.

The SIM-only Pennytel plans start from $20 per month and include unlimited talk and text to standard lines in Australia. Generous data allowances are also included in plans.  For more information, please visit


About MNF Group Limited

MNF Group Limited (ASX: MNF) is one of Asia-Pacific’s fastest growing technology companies. Listed on the ASX since 2006, it is now capitalised at around $450M, and twice winner of the Forbes Asia-Pacific “Best under a Billion” award. Headquartered in Sydney, Australia, the company has over 350 people located across Asia-Pacific, Europe and North America. MNF develops and operates a global communications network and software suite enabling some of the world’s leading innovators to deliver new-generation communications solutions.

As the world moves to IP, MNF Group is building the brands, services, network and technology to lead the way.

For further information about MNF Group Limited please visit: