Meltwater, a global leader in media, social, and consumer intelligence, today announced it has joined Reddit’s Official Data Partner program, a selective designation recognising industry-leading platforms that help businesses do more with Reddit’s publicly available content. Partners must meet Reddit’s rigorous standards for functionality, data quality, and compliance.
This partnership continues Meltwater’s access to Reddit's enterprise data APIs, allowing customers to unlock insights and signals from authentic sentiment from Reddit that shape consumer culture, preferences, and purchasing decisions, providing more accurate, real-time insights of aggregated consumer intent. Additionally, Meltwater gains the opportunity to collaborate with Reddit on future strategic and growth opportunities together.
With more than 121M global daily active users, Reddit is one of the most influential platforms for product research, known for real-world opinions and honest reviews that consumers rely on for discovery and to inform decisions. Meltwater surfaces and enriches public Reddit posts and comments from more than 100K+ communities, transforming large-scale conversation into actionable insight for consumer-led brands. Paired with Meltwater’s AI-driven analytics and listening searches, organisations can uncover emerging trends, understand audience sentiment, strengthen product positioning, and benchmark brand performance with greater speed and confidence.
“For over a decade, Reddit has been a core source of consumer insight within the Meltwater platform, and as Australians increasingly turn to authentic, community-led conversations to inform their purchasing decisions, its influence in shaping culture and consumer behaviour in Australia will only continue to grow. Joining Reddit’s Official Data Partner program is a natural extension of our long-standing relationship and we look forward to deepening our collaboration to help brands tap into trusted, high-quality data to better understand and engage these high-intent communities.” said Ross Candido, VP ANZ at Meltwater.
This partnership reinforces Meltwater's ongoing efforts to provide a complete view of brand and market intelligence across news, social, and other channels, ensuring customers have the most accurate picture to drive winning strategies.
Ross Candido, VP ANZ at Meltwater
About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social and consumer intelligence. By analysing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.