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DoubleVerify
DoubleVerify ("DV") (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and 60% of respondents reported that inventory in news environments outperforms campaign baselines.
DoubleVerify’s Fraud Lab has discovered a new fraud scheme lurking on customers’ mobile devices. It uses innocent-seeming iOS gaming apps to charge advertisers for phony ad impressions.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise advertising performance and prove campaign outcomes, today announced the launch of new industry-first streaming TV offerings designed to give advertisers greater transparency, control and efficiency across their streaming TV investments. In addition, DoubleVerify is leveraging unique, licensed IMDb data to fuel AI-driven classification of streaming content, with new capabilities planned to launch in early 2026.
DoubleVerify ("DV") (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, and Roku, Inc. (“Roku”) (NASDAQ: ROKU), today announced new milestones and insights from their two-year collaboration to protect connected TV (CTV) advertising.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, today announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV’s broader investment in AI-focused technologies that enable advertisers to navigate and engage confidently in an increasingly complex AI-driven ecosystem.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, today announced the expansion of its post-bid brand suitability measurement coverage across Meta Threads feed. With this release, global advertisers can leverage DV’s industry-leading, AI-powered classification technology to gain transparency into the content and context surrounding their ads on Threads feed.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, with support for in-market audiences. This expansion offers advertisers greater transparency and efficiency in their campaigns and lets them authenticate media quality across Microsoft’s premium inventory. DV has also launched DV Campaign Automator™ to streamline campaign trafficking for brands and agencies using Audience ads–display, native, and video ads powered by Microsoft AI and trusted data.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) is redefining the digital advertising ecosystem.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into where their ads appear.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced that Colgate-Palmolive Australia has successfully leveraged DV’s pre-bid brand suitability controls to improve media quality across its video advertising campaigns – reducing brand suitability incidents by 93% over a seven-month period.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: APAC Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions across desktop, mobile and CTV environments, as well as survey responses from marketers and consumers globally.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining timely platform signals with eye-tracking insights. The new solution marks an expansion of DV’s attention measurement capabilities, now spanning open web, connected TV (CTV), and social media–unlocking a more complete view of cross-platform effectiveness.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and cost unprotected advertisers an estimated $2.5 million since the start of 2025.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the formation of the News AcceleratorTM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and leading news organisations. The Council represents the next step in the evolution of DV’s News Accelerator program, which aims to further align DV’s technology with the needs of the news category and encourage greater advertiser spending on journalism across the spectrum.
DoubleVerify ("DV") (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the launch of the DV Authentic AdVantageTM, a first-of-its-kind solution that combines DV’s trusted media quality controls with DV Scibids AITM to drive superior outcomes across walled garden environments. The solution initially will launch across proprietary video platforms, enabling advertisers to enhance performance while safeguarding brand equity.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of their advertising. With this release, brands can leverage DV’s Emissions Measurement offering powered by Impact Plus, to understand and manage the carbon footprint of their digital advertising campaigns.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today issued guidance in its Transparency Center to help advertisers navigate a rise in schemes designed to exploit ads.txt — the industry standard that enables publishers and platforms to publicly declare authorised digital inventory sellers.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of AI-powered pre-bid controls for Google’s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behavior and advertising performance are evolving across the rapidly growing connected TV (CTV) ecosystem.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced it is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch Foundation (IWF). The IWF operates globally to combat the spread of Child Sexual Abuse Material (CSAM) through the detection and identification of criminal imagery online and ensuring its removal. DV’s partnership with IWF aligns with its broader industry efforts to prevent advertising budgets from inadvertently being funneled to illicit content.
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