Viewing entries in
DoubleVerify
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) is redefining the digital advertising ecosystem.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into where their ads appear.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced that Colgate-Palmolive Australia has successfully leveraged DV’s pre-bid brand suitability controls to improve media quality across its video advertising campaigns – reducing brand suitability incidents by 93% over a seven-month period.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: APAC Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions across desktop, mobile and CTV environments, as well as survey responses from marketers and consumers globally.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining timely platform signals with eye-tracking insights. The new solution marks an expansion of DV’s attention measurement capabilities, now spanning open web, connected TV (CTV), and social media–unlocking a more complete view of cross-platform effectiveness.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and cost unprotected advertisers an estimated $2.5 million since the start of 2025.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the formation of the News AcceleratorTM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and leading news organisations. The Council represents the next step in the evolution of DV’s News Accelerator program, which aims to further align DV’s technology with the needs of the news category and encourage greater advertiser spending on journalism across the spectrum.
DoubleVerify ("DV") (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the launch of the DV Authentic AdVantageTM, a first-of-its-kind solution that combines DV’s trusted media quality controls with DV Scibids AITM to drive superior outcomes across walled garden environments. The solution initially will launch across proprietary video platforms, enabling advertisers to enhance performance while safeguarding brand equity.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of their advertising. With this release, brands can leverage DV’s Emissions Measurement offering powered by Impact Plus, to understand and manage the carbon footprint of their digital advertising campaigns.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today issued guidance in its Transparency Center to help advertisers navigate a rise in schemes designed to exploit ads.txt — the industry standard that enables publishers and platforms to publicly declare authorised digital inventory sellers.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of AI-powered pre-bid controls for Google’s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behavior and advertising performance are evolving across the rapidly growing connected TV (CTV) ecosystem.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced it is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch Foundation (IWF). The IWF operates globally to combat the spread of Child Sexual Abuse Material (CSAM) through the detection and identification of criminal imagery online and ensuring its removal. DV’s partnership with IWF aligns with its broader industry efforts to prevent advertising budgets from inadvertently being funneled to illicit content.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will allow advertisers to proactively avoid content they deem objectionable before their ads are served, maximising media quality, campaign performance and advertising ROI.
FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, today announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s mission as a sector-focused fund supporting scalable ad tech startups globally while reinforcing DoubleVerify’s commitment to driving innovation in digital advertising by backing early-stage, AI-driven companies.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta’s platforms. This launch builds on last year’s release of post-bid brand safety and suitability measurement on Meta’s Facebook and Instagram Feeds and Reels.
New research from the DoubleVerify’s Fraud Lab highlights an 86 percent year-over-year increase in general invalid traffic (GIVT) rates during the second half of 2024 - with the fourth quarter of 2024 becoming the first time in history that monthly GIVT volumes exceeded 2 billion ad requests.
DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, today announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content and protect their brand reputation online.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Attention for Publishers. This innovative solution sets a new standard in the industry for performance measurement and optimisation, empowering publishers with detailed, actionable insights to maximise the value of their inventory.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
