DoubleVerify’s Fraud Lab has discovered a new fraud scheme lurking on customers’ mobile devices. It uses innocent-seeming iOS gaming apps to charge advertisers for phony ad impressions.
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Ad Fraud
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and cost unprotected advertisers an estimated $2.5 million since the start of 2025.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the discovery of “FM Scam,” the latest audio fraud scheme to date that was identified and mitigated by DV’s Fraud Lab using a proprietary combination of AI-powered technology and human review.