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Authentic Attention

DoubleVerify Expands DV Authentic Attention to TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights

DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, today announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform.

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