Scope3 Expands Carbon Measurement Capabilities to Include DOOH Advertising

December 7, 2023

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, today announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spend predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising on the planet.

Programmatic DOOH shifts to mainstream for agency consideration with data and targeting capabilities driving usage

August 17, 2022

Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83% of agencies having used pDOOH and 48% at least regularly considering it according to the Attitudes to DOOH 2022 Report which was released today by IAB Australia at AdTECH:OOH. The Report is based on a survey of 530 advertising professionals across agencies, brands and ad technology suppliers in the Australian market conducted in July 2022.

IAB releases DOOH Buyers Guide with guidance for advertisers and agencies

August 5, 2021

IAB Australia has released Buyer’s Guide for Digital out of Home (DOOH), providing guidance on the medium, cutting through jargon and shining a light on industry best practice. The Guide, which was developed by the IAB Australia DOOH Working Group, is the most recent to be released by IAB Australia as it seeks to support and educate the wider industry.

Asiaray Partners with Rubicon Project to Pioneer Digital Out-of-Home Programmatic Trading Offering Greater Flexibility for Advertisers

January 21, 2020

Rubicon Project (NYSE:RUBI), the global exchange for advertising, has announced that it has executed an agreement to enable Asiaray to programmatically sell its digital out-of-home (DOOH) and video inventory across Hong Kong and Singapore using Rubicon Project’s technology platform. This will include providing buyers access to digital inventory across the 32 new train stations on Singapore’s soon-to-be operational Thomson-East Coast Line, displaying responsive advertisements that can adapt quickly to the time of day, weather or other commuter dynamics.

Rubicon Project Delivers Digital Out-of-Home with Lemma and Aircast

July 16, 2019

Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced it has secured its first two digital out-of-home (DOOH) partnerships in Asia with Lemma Technologies in India and Aircast in the Philippines. These partnerships allow advertisers working with Rubicon Project to reach more than 20,000 premium targeted DOOH screens across the region.

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