IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic roadmap, outlining how the industry can scale agentic buying and selling by extending established standards with new agentic and high-performance protocols. The roadmap defines a practical path to enable secure, interoperable agentic execution across digital advertising without rebuilding the market’s foundational languages. To ensure Tech Lab can deliver on the roadmap in an expedited manner, the organisation is making a significant engineering investment focused solely on AI development, including new development resources.
The local Australian online advertising market has continued to grow, reaching $3.455bn for the quarter ending 30th September 2022, an increase of 6.5% on the same period in 2021 according to data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC.
The Australian digital advertising and ad tech industry job vacancy rates have continued to climb, reaching 11.8%, an increase of 2% points higher than in September 2021 when the market was already suffering a severe talent shortage. Despite this increase, data from the IAB Australia 2022 Industry Talent Report suggests that the job vacancy rate may be close to peaking, with an increasing number of companies reporting no job vacancies.
Following on from the launch of the Australian Digital Advertising Practices (ADAPs) last month, IAB Australia has issued a call to action for the digital industry to adopt the IAB Tech Lab’s transparency standards across the programmatic supply chain and commit to other related recommendations.
The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) today released the 2020 Australian Digital Advertising Practices, outlining an agreed set of digital working practices to support advertisers to make informed decisions and build confidence and trust in the digital advertising supply chain.
The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC. All online advertising categories showed growth through the year, while video advertising was again the growth driver in the general display category with 19.9% growth year-on-year.
