The Interactive Advertising Bureau of Australia (IAB) and the Media Federation of Australia (MFA) announced today that they have joined forces to launch the IAB-MFA Agency Advisory Group (IMAAG).
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Digital marketers
Mobile screen time is leading the way according to new data released by IAB Australia and Nielsen which shows that 52 percent of digital screen time is spent on mobile devices.
Australian digital marketers are the most confident in their ability to deliver digital marketing activity according to a worldwide report released today by IAB Australia and The Knowledge Engineers.