With the world expected to create 163ZB of data annually by 2025, global demand for storage continues to increase as data needs are growing exponentially. Organisations, especially mid-sized companies looking to drive business growth, need to refine their approach to IT in response. IT leaders, for example, must determine which business applications to manage in-house and which to send to the cloud, how to optimise their existing hardware investments, and which data to save and secure long-term in order to meet evolving customer needs and regulatory requirements.