FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, today announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s mission as a sector-focused fund supporting scalable ad tech startups globally while reinforcing DoubleVerify’s commitment to driving innovation in digital advertising by backing early-stage, AI-driven companies.