IAB Australia has launched an e-learning program, Foundations of Retail Media.  Developed by IAB Australia’s Retail Media Working Group, the program will provide the local market with much needed education on the fast-growing retail media sector.

Foundations of Retail Media is a self-guided e-learning program which will take learners approximately two hours to complete.  The course content covers the historical context of retail media, an overview of the retail media ecosystem, the types, and formats of retail media, as well as targeting capabilities, use of data, the retail media value chain and future trends.