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Header Bidding
Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the acquisition of RTK.io, a leading provider of tools and services that bring simplicity and control to header bidding for publishers. RTK’s solution is built on Prebid, the same open source framework as Demand Manager, the header bidding solution Rubicon Project launched in May 2019.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, has announced that two further APAC publishers have joined the Beta program for its new service Demand Manager. KPEX and Interplay Media will integrate Demand Manager into their daily operations to deploy, configure, and optimise their own Prebid-based header bidding solutions. These publishers follow SCA who integrated Demand Manager in May 2019.
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