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IAB Australia Annual Report
Publisher and media owner vitality, privacy and data education and responsibility, and the launch of a future of measurement project will form the backbone of IAB Australia’s activities through 2026. The three workstreams, which are outlined in IAB Australia’s Annual Report released today, will run alongside existing initiatives developed by the association to support the digital advertising industry.
IAB Australia has outlined its intention to strengthen its resolve to ensure responsible frameworks are in place to meet marketer, consumer and Government expectations through 2025, while also exploring new market needs and dynamics. The details are included in the IAB Australia Annual Report, which was released today at the inaugural IAB Australia Leadership Summit. The Report also includes an overview of the last year’s activities, including education, talent and mentoring programs, industry events and the work of the seven councils and seven working groups.
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