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IAB Executive Technology Council
IAB Australia announced today that Mitchell Greenway, Managing Director APAC at OpenX has been appointed as the Chair of its Executive Technology Council (ETC) and now becomes the ETC representative on the IAB Australia board. Greenway replaces Nicole Prior, who was most recently Head of Media and Adtech Solutions APAC at Microsoft Advertising.
IAB Australia has issued a strong warning about Made for Advertising (MFA) sites, asking the Australian advertising industry to take the issue more seriously and work collaboratively to minimise ad spends on these sites as well as with any associated participants. To assist understanding of the issue, the IAB Executive Tech Council has issued a Made for Advertising guidance paper with clear definitions and recommendations.
IAB Australia announced today that Adele Wieser, Regional Managing Director, APAC, Index Exchange, has been appointed as the Chair of its Executive Technology Council (ETC) effective immediately. Wieser, who has replaced Angus Keene, will also become the ETC representative on the IAB Australia board.
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