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IAB MeasureUp
IAB Australia has announced that MeasureUp, the only measurement focused conference in Australia, will return for its 6th year on 25th October 2022 and is seeking submissions for presentations, panel discussions and workshops on topics including cross-media audience and advertising measurement, brand building, attention economy and sustainable measurement techniques.
Ipsos today released its ‘Digital Data Exchange: The Consumer View’ report for publishers, agencies, and marketers at IAB Australia’s MeasureUp conference. Significantly, the report found that 87% of Australians said they were supportive of online content and service providers making their money from advertising where access to content remains free for consumers. However, 70% of respondents also indicated they were unaware of how online content providers make their money.
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