IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic roadmap, outlining how the industry can scale agentic buying and selling by extending established standards with new agentic and high-performance protocols. The roadmap defines a practical path to enable secure, interoperable agentic execution across digital advertising without rebuilding the market’s foundational languages. To ensure Tech Lab can deliver on the roadmap in an expedited manner, the organisation is making a significant engineering investment focused solely on AI development, including new development resources.
IAB Australia has launched a Digital Ad Fraud handbook for publishers, marketers, and agencies. Authored by its Standards and Guidelines Council, with inputs from independent ad fraud researchers and guest contributors, the Handbook provides objective guidance, exploring the different forms of ad fraud and making recommendations for best practice. It also details IAB Tech Lab’s Programmatic Transparency Standards and Best Practices for the disclosure of ad fraud attacks, as well as addressing the topic of potential ad fraud in CTV.
Following on from the launch of the Australian Digital Advertising Practices (ADAPs) last month, IAB Australia has issued a call to action for the digital industry to adopt the IAB Tech Lab’s transparency standards across the programmatic supply chain and commit to other related recommendations.
