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IARR

Internet advertising spend increases 9.7% year on year to reach $4.6 billion in September 2025 quarter

The Australian internet advertising market has continued to grow, reaching $4.6bn for the September 2025 quarter, an increase of 9.7% on the September 2024 quarter which had been buoyed by the Summer Olympics.  The data which comes from the IAB Australia Internet Advertising Revenue Report (IARR) released today, also showed the local market remained flat relative to the June 2025 quarter which had experienced elevated Federal Election advertising spend.

Internet advertising spend reaches $15.6 billion with a growth rate of 9.7%

The Australian internet advertising market has seen growth of 9.7% year-on-year to reach $15.6bn spend for the financial year ending 30 June 2024 according to data released today.  The IAB Australia Internet Advertising Revenue Report (IARR) which was prepared by PwC Australia found strong growth in formats that are considered short term performance drivers, with mixed market growth across other formats and environments.

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