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MeasureUp

IAB Australia calls for submissions for MeasureUp 2023

IAB Australia has issued a call for speaker submissions for MeasureUp, Australia’s largest measurement conference, which will return for its 7th year on 13th September 2023.  Presentations, panel discussions and workshops on topics that explore the science of advertising and media measurement, with either unique research and data insights, or real Australian focused client case studies to provide practical applications for marketers, are welcomed. The deadline for submission is COB 30th June 2022.

IAB MeasureUP 2021 Awards opens for entries that celebrate best industry research from media owners and technology partners

IAB Australia has opened the 2021 MeasureUP Research Awards for submissions to showcase quality Australian media research. Media owners, platforms and technology companies are invited to enter before 5pm Friday 1st October 2021. The winners to be announced on 28th October at IAB 2021 MeasureUP, Australia’s only conference focused on media measurement and ad effectiveness.

Playground xyz and Are Media win inaugural IAB MeasureUp Awards

Playground xyz and Are Media win inaugural IAB MeasureUp Awards

IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Australia MeasureUp Awards. Selected by the members of the MFA Interactive Committee, the winners will present their research during the 4th Annual MeasureUp conference which begins today.

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