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Microsoft Advertising

DoubleVerify Expands Global Measurement Capabilities to Include Microsoft Advertising’s Proprietary Inventory and Data

DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, with support for in-market audiences. This expansion offers advertisers greater transparency and efficiency in their campaigns and lets them authenticate media quality across Microsoft’s premium inventory. DV has also launched DV Campaign Automator™ to streamline campaign trafficking for brands and agencies using Audience ads–display, native, and video ads powered by Microsoft AI and trusted data.

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