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Google has regained its position at the top of the table in the 2016 BrandZTM Top 100 Most Valuable Global Brands ranking, released today by WPP and Millward Brown overtaking Apple on the back of a 32% increase to hit its best-ever brand value of $229.2 billion. Apple stands at £228.5 billion, down 8% from its 2015 value
Amazon has become the World’s Most Valuable Global Retail Brand in the 2016 BrandZTM Top 100 Most Valuable Global Brands ranking, released today by WPP and Millward Brown.
L’Oréal Paris remains the most valuable personal care brand in the 2016 BrandZTM Top 100 Most Valuable Global Brands ranking, released today by WPP and Millward Brown, with a 1% rise in value to $23.5 billion.
Toyota remains the most valuable global car brand in the 2016 BrandZTM Top 100 Most Valuable Global Brands ranking, released today by WPP and Millward Brown. The company saw a 2% rise in value to $29.5 billion, having worked hard over the last year to combine technology leadership with a business strategy that appeals to its broad target market.
Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the no.1 position in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released today by WPP and Millward Brown. The brand increased its value 32% to $229bn, while last year’s leader Apple dropped to no.2 after declining -8% in value to $228bn. Microsoft remains at no.3, growing 5% to $122bn, while Facebook (+44%, no.5) and Amazon (+59%, no.7) entered the Top 10 for the first time. The total brand value held by the Top 100 rose 3% year on year to hit $3.4 trillion.
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