DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced the launch of its News Accelerator program. Over a year in the making, this initiative will further align DV's product innovation with the needs of the news industry, and encourage advertiser spending on news and journalism. Key components include the introduction of DV News Plus, a positive contextual segment for news, advanced suitability controls and enhanced analytics tools to drive more positive advertiser engagement with news. Through the program, DV will foster partnerships and feedback loops with dozens of news publishers, across the spectrum of news content - from regional and niche publications to global news leaders, and will educate the industry on how to balance brand suitability with the brand-building opportunity presented by news content. To underscore the investment in the initiative, DV has appointed industry veteran Jack Marshall as the company’s Head of News, who will spearhead the work.