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Online Advertising Expenditure Report
Online advertising has continued to grow despite the challenging economic conditions, reaching $3.732 billion for the September 2023 quarter. The data, which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows online advertising increased 7.8% year on year and 2.1% over the preceding quarter.
The local Australian online advertising market reached $14.2 billion for the financial year ending 30th June 2023 according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. All categories recorded growth despite challenging economic conditions and a strong comparative period which included the Summer and Winter Olympics and a federal election. However, overall growth slowed to 1.8% year-on-year, compared to the 22% year-on-year growth recorded in FY 2022.
Economic seasonal factors and an unusually high rate of expenditure in 2022 have resulted in online advertising expenditure slightly declining according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure for the quarter ended 31st March 2023 reached $3.426bn, an 0.8% decrease on the same quarter last year. By contrast, the quarter ending 31st March 2022 recorded an 18.5% increase.
The Australian online advertising market reached $14.2bn spend for the 2022 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 9.1% year-on-year, which while strong, was a slowdown from the growth rates of 36% reported in 2021.
The local Australian online advertising market recorded a 22% increase year-on-year to reach $13.9 billion for the financial year ending 30th June 2022 according the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. Fuelled by the Federal Election as well as both the summer and winter Olympics, all categories recorded double digit growth year-on-year, with video advertising peaking at 58% share of general display advertising. However, the data from OAER highlights more modest growth of 10.6% in the June quarter, reflecting market changes and a recalibration of activity.
The local Australian online advertising market has continued to grow, reaching $3.449bn for the quarter ending 31st March 2022, an increase of 19.2% on the same period in 2021 according to data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC.
The Australian online advertising market is nearing $13bn in calendar year 2021, a stunning 35.8% growth on the preceding year according to data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. It follows two years of slow growth for the industry, at 2.4% for 2020 and 5.6% growth for 2019
The Australian digital advertising market has continued its growth at pace, reaching $3.232bn for the September quarter 2021, up 42.1% year on year. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows that retail remains the leading advertiser category and that video is continuing to be the overall star.
The Australian digital advertising market has shrugged off any pandemic advertising woes to record 24.2% growth, the strongest since 2016, reaching $11.4bn online advertising expenditure for the 2021 financial year. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, confirms that while the overall advertising market has rebounded, digital advertising is leading the charge and now dominates expenditure.
The Australian digital advertising market has continued its strong growth trend, to reach $2.883m for the March quarter 2021, up 25.8% year on year. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows that retail advertising is surging and that classified advertising is rebounding reflecting the overall health of the Australian economy and increasing consumer confidence.
The Australian digital advertising market enjoyed a strong comeback in Q4, recording a 29.7% growth from Q3 to reach $2,935 million and a 20.3% year on year increase from the same quarter in 2019. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER), shows that all advertising categories have achieved growth for the second consecutive quarter as the industry rebounds after the pandemic induced declines earlier in 2020.
Total online advertising growth continued to slow in the second quarter of 2020, declining by 12% year on year according to the IAB Australia Online Advertising Expenditure Report (OAER). Although not as heavily impacted as other advertising channels, the Report compiled by PwC reflects the impact of the nationwide COVID-19 lockdown on the total online advertising market for the April to June quarter.
Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER). The Report compiled by PwC, found that the drop in expenditure traditionally experienced after the December holiday quarter was more pronounced this year, with the total advertising in Q1 reaching $2,286m in expenditure.
The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC. All online advertising categories showed growth through the year, while video advertising was again the growth driver in the general display category with 19.9% growth year-on-year.
Although growth is slower than in previous years, digital has bucked the overall advertising slowdown, with the latest IAB Online Advertising Expenditure Report prepared by PwC revealing the market grew 3% quarter on quarter and 6.5% year on year to reach $2.381b for the September quarter. The report, which is recognised as the industry standard for independent market level industry intelligence in Australia, has been revamped to enable members to review market data at a glance.
Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% year-on-year to reach $9.0bn (2018: $8.5bn). Of the total spend, 45% was attributed to Search and Directories, 37% to General Display and the remaining 18% to Classifieds.
Online advertising has continued to climb in Australia with revenues increasing 4.9% year on year to reach $2.2billion for the first quarter of 2019. The data which was drawn from the IAB Australia Online Advertising Expenditure Report (OAER) published today by PwC, also showed that video, mobile and classified advertising were the stand out performers, increasing year on year by 15%, 26% and 7% respectively.
Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released today by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of 1.6% from the preceding June 2018 quarter.
Digital advertising revenue reached $2.1 billion for the first quarter of 2018, driven by significant growth in both video and mobile advertising according to the Online Advertising Expenditure Report released today by IAB/PwC.
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